{"id":108,"date":"2026-03-20T18:33:16","date_gmt":"2026-03-20T23:33:16","guid":{"rendered":"https:\/\/multisite.grupoelcolombiano.com\/imaginar-futuros\/?p=108"},"modified":"2026-04-21T14:15:22","modified_gmt":"2026-04-21T19:15:22","slug":"oportunidades-y-desafios-en-la-economia-digital","status":"publish","type":"post","link":"https:\/\/conversarmaseafit.elcolombiano.com\/imaginar-futuros\/oportunidades-y-desafios-en-la-economia-digital\/","title":{"rendered":"Oportunidades y desaf\u00edos en la econom\u00eda digital"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"108\" class=\"elementor elementor-108\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-747c03f3 e-flex e-con-boxed e-con e-parent\" data-id=\"747c03f3\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7e0da161 paralaxx_fondo e-flex e-con-boxed e-con e-parent\" data-id=\"7e0da161\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-20f31071 e-flex e-con-boxed e-con e-child\" data-id=\"20f31071\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-215b76cf elementor-widget elementor-widget-heading\" data-id=\"215b76cf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">El mundo en el que nos movemos ofrece una serie de posibilidades que vale la pena explorar. <\/h4>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-471cf745 elementor-widget elementor-widget-heading\" data-id=\"471cf745\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\"><span style=\"font-family: Roboto, sans-serif;white-space: normal\">Por C\u00e9sar E. Tamayo<\/span><\/p>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5e3b22cc elementor-widget elementor-widget-image\" data-id=\"5e3b22cc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/conversarmaseafit.elcolombiano.com\/imaginar-futuros\/wp-content\/uploads\/sites\/7\/2026\/03\/Economia_digitalok-1024x576.jpg\" class=\"attachment-large size-large wp-image-114\" alt=\"\" srcset=\"https:\/\/conversarmaseafit.elcolombiano.com\/imaginar-futuros\/wp-content\/uploads\/sites\/7\/2026\/03\/Economia_digitalok-1024x576.jpg 1024w, https:\/\/conversarmaseafit.elcolombiano.com\/imaginar-futuros\/wp-content\/uploads\/sites\/7\/2026\/03\/Economia_digitalok-300x169.jpg 300w, https:\/\/conversarmaseafit.elcolombiano.com\/imaginar-futuros\/wp-content\/uploads\/sites\/7\/2026\/03\/Economia_digitalok-768x432.jpg 768w, https:\/\/conversarmaseafit.elcolombiano.com\/imaginar-futuros\/wp-content\/uploads\/sites\/7\/2026\/03\/Economia_digitalok-1536x864.jpg 1536w, https:\/\/conversarmaseafit.elcolombiano.com\/imaginar-futuros\/wp-content\/uploads\/sites\/7\/2026\/03\/Economia_digitalok.jpg 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7770a2b0 elementor-widget elementor-widget-heading\" data-id=\"7770a2b0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">En esta era, en la que nos pasamos la vida entre pantallas, parece dif\u00edcil o incluso anacr\u00f3nico hablar de una \u201ceconom\u00eda digital\u201d. Pero, puesto en los t\u00e9rminos de Nicholas Negroponte, cofundador del MIT Media Lab, estamos hablando de aquella porci\u00f3n \u2014cada vez m\u00e1s grande\u2014 de la econom\u00eda donde se mueven m\u00e1s <i>bits <\/i>que \u00e1tomos. La inmediatez y el bajo costo marginal de las interacciones basadas en <i>bits<\/i>, que por a\u00f1os hemos disfrutado en la industria del entretenimiento (juegos, <i>streaming<\/i>), hoy se extienden, por ejemplo, a los servicios financieros, la salud y el cuidado, o las experiencias de aprendizaje. Todo esto gracias a lo que muchos percibimos como la ubicuidad de computadores, dispositivos m\u00f3viles y conectividad a gran velocidad.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-29c3a9b4 elementor-widget elementor-widget-heading\" data-id=\"29c3a9b4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Y es que la econom\u00eda de los <i>bits <\/i>ofrece inmensas oportunidades en casi todos los frentes que a uno se le ocurran. Hoy, gracias al empuj\u00f3n que nos dio la pandemia, hemos superado el temor a comprar por internet, as\u00ed como la necesidad de concentrarnos en un lugar f\u00edsico para trabajar (lo que por cierto dispar\u00f3 las ventas de tenis y ropa deportiva). Pero, adem\u00e1s, y quiz\u00e1s m\u00e1s importante, la econom\u00eda digital abre un camino para que personas talentosas se conecten con un universo de organizaciones aun estando en lugares remotos, y permite que ciudades como Medell\u00edn muestren al mundo todo su potencial. Esta nueva mirada de posibilidades explica, por ejemplo, la emergencia del concepto n\u00f3madas digitales, y nos notifica que nuestra ciudad recibe mensualmente m\u00e1s de ellos (por cada 100 mil habitantes) que Ciudad de M\u00e9xico o Barcelona. Explica tambi\u00e9n por qu\u00e9 las calles de San Francisco hoy se ven mas vac\u00edas que hace un lustro, y por qu\u00e9 los precios de la vivienda all\u00ed caen, mientras que en Medell\u00edn los restaurantes no dan abasto y los arriendos no paran de subir.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2756c6c4 elementor-widget elementor-widget-text-editor\" data-id=\"2756c6c4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\">&#8220;Las oportunidades que no aprovechamos abrir\u00e1n las posibilidades de que algunas formas de desigualdad se profundicen&#8221;.<\/p><p><span style=\"color: #7a7a7a; font-family: Roboto, sans-serif; font-size: 16px; font-style: normal; font-weight: 400;\">\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0C\u00e9sar E. Tamayo, decano de Finanzas, Econom\u00eda y Gobierno de EAFIT<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5e5875fc elementor-widget elementor-widget-heading\" data-id=\"5e5875fc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Ahora, la econom\u00eda digital tambi\u00e9n nos enfrenta a nuevos retos. Las oportunidades que no aprovechemos abrir\u00e1n la posibilidad de que algunas formas de desigualdad se profundicen. Participar activamente en esta nueva econom\u00eda requiere acceso a <i>hardware <\/i>y a infraestructura, as\u00ed como nuevas habilidades, digitales y de otra naturaleza. Infortunadamente, en los pa\u00edses en desarrollo solo el 56 % de las personas tienen acceso o usan internet, y la brecha de acceso entre zonas rurales y urbanas (41 % vs. 75 %) es seis veces mayor que en pa\u00edses de altos ingresos (87 % vs. 94 %). Igual preocupaci\u00f3n genera que el mejor pa\u00eds latinoamericano en el \u00edndice de brechas de habilidades digitales de Wiley no aparezca hasta el puesto 54 (Uruguay), y que Colombia se ubique 85 entre 134 pa\u00edses clasificados. Es decir, en pa\u00edses como el nuestro, el futuro ya est\u00e1 aqu\u00ed, solo para algunos.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-30b7aef0 elementor-widget elementor-widget-heading\" data-id=\"30b7aef0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Aprovechar las oportunidades de la econom\u00eda digital va a requerir, pues, inteligencia, compromiso y trabajo mancomunado. Entre otras cosas, nos va a exigir una mejor articulaci\u00f3n entre sector p\u00fablico y privado para atraer (\u00a1mucha!) m\u00e1s inversi\u00f3n en conectividad; una renovaci\u00f3n sin precedentes en los m\u00e9todos y herramientas de la educaci\u00f3n a todos los niveles, acogiendo las iniciativas de base tecnol\u00f3gica, y estrechar la colaboraci\u00f3n universidad-empresa para impulsar trayectorias de formaci\u00f3n alineadas con el cambio recurrente, tal vez la \u00fanica certeza que nos trae la econom\u00eda digital.<\/p>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5e4683c5 e-con-full e-flex e-con e-parent\" data-id=\"5e4683c5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-5d58535e e-con-full e-flex e-con e-child\" data-id=\"5d58535e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>El mundo en el que nos movemos ofrece una serie de posibilidades que vale la pena explorar. Por C\u00e9sar E. Tamayo En esta era, en la que nos pasamos la vida entre pantallas, parece dif\u00edcil o incluso anacr\u00f3nico hablar de una \u201ceconom\u00eda digital\u201d. Pero, puesto en los t\u00e9rminos de Nicholas Negroponte, cofundador del MIT Media [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":206,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-108","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categoria"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Oportunidades y desaf\u00edos en la econom\u00eda digital - Imaginar Futuros<\/title>\n<meta name=\"description\" content=\"Imaginar Futuros Oportunidades y desaf\u00edos en la econom\u00eda digital -\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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